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Promotions in
the Free State and Kimberley
Promotions
are running smoothly in the Free State. At the moment there are more than 30
in-store demonstrations that take place every month. There is also regular
talks at woman’s group meetings.
There are a significant number of people that wants to buy during and after
promotions. This is why butchers utilize these demonstrations to present
those pork cuts that are not popular or well known. The promotion
consultants are very knowledgeable in their field and provide potential
customers with accurate information on the preparation of the meet as well
as safety aspects of pork meet. More often than not clients associate the
consultant with the product and return to the same outlet because of the
outstanding service they received during past visits. The value of pork
promotions can not be underestimated. This can be seen with an increase in
sales during promotion periods. All traders are very optimistic and positive
with regard to these promotions.
For the last three years promotions was held in co-operation with the Free
State University of Technology’s (SUT) Hotel School. The Food and Beverage
Institute (FBI) also participated at these promotions. Unfortunately due to
other commitments these institutions will not be part of the promotions this
year but we were assured that they will again join us in 2008.
In conclusion the pork industry in the Free State is healthy and strong.
With a staff members that are experienced and students that are enthusiastic
the future looks even better.
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Enquiries
Liz Wolf
Tel (051) 522 1214 |
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