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Communication
SAPPO regards regular communication of the utmost importance to keep its members and other interest groups informed on SAPPO decisions and pork producers' collective points of view. Its magazine and mouthpiece, PORCUS, appears seven times a year and has built a reputation as being a credible source regarding SAPPO's day-to-day operations, standpoints and policy matters. It also strives to keep readers abreast of the latest production, marketing, research, promotion and international trends. PORCUS furthermore serves as a gathering point for other role-players in the industry such as input suppliers, researchers, breeders, pig veterinarians and academics which use the magazine to air their views and inform readers. PORCUS will celebrate its 27th birthday in 2010. SAPPO also communicates with the organisation's electronic newsletter, SAPPOInfo, which acts as an up-to-date communication medium. It aims at informing readers of the latest news regarding SAPPO and the industry at large. SAPPOInfo appears eleven times a year. SAPPO's regular e-mail messages inform members weekly of price movements and expectations.
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